Kathy is a senior marketing executive with a high level of expertise in oncology, specialty and rare diseases at a Global and European level. She has a proven track record in launching products, marketing, business and operations management, sales and training.
Demonstrating outstanding leadership skills with a strong reputation and passion for building fruitful relationships and developing people. Kathy is a results driven individual, highly focused and goal orientated with an impressive track record of achievement in multiple therapy areas.
Kathy has a consistently proven ability to effectively manage stakeholders and work strategically across a complex business and a high level of energy and enthusiasm, with a thirst for self-development.
She quickly establishes valuable working practices in organisations to optimise business performance, with a flexibility in approach to varied and changing customer needs and timelines. Kathy confidently takes on broad, multi-faceted roles and consistently delivers to high standards.
With more than 30 years in the pharmaceutical industry (in both corporate and consulting roles), a science degree and a professional reputation and credibility with Global and European physicians plus a breadth and history of experience of partnering with patient advocacy groups, Kathy is well placed to bring these attributes to any organisation.
Kathy established Green Ethical Marketing as a business to inspire and enable companies to maximise brand performance through stellar cross-functional marketing leadership.
The Company specialises in strategic marketing solutions with particular expertise in oncology, specialty and rare diseases, working at both an International and local (affiliate) level, with the patient at the centre of all it does.
Some examples of the projects Green Ethical Marketing has delivered are described below:
Due to client confidentiality, only a snapshot of our work is illustrated here, but we would be delighted to discuss our approach and experience with you in more depth.